Launched to iOS and Android in 2014, IMVU's userbase is now 80% mobile, 20% desktop. The secret to IMVU's massive growth is mobile. Only in IMVU's case, that's just a tiny fraction of the total userbase. That's 280,000 IMVU users accessing adult content on IMVU - roughly the same amount of users accessing Adult-rated content in Second Life by my guess. Only 4% of IMVU's 7 million monthly active users have an Access Pass, allowing them to enter chat rooms restricted to users 18 years and up. Yes, IMVU added Adult-rated content in 2014 - but no, that's not why it's grown so large: It's also massive in terms of a virtual marketplace, with 50 million items in the catalog, made by 50,000 active creators. It's also massive in terms of company revenue: According to App Annie, it's a top grossing app right behind the white hot video sharing app TikTok (see attached pic below).
These numbers, as any regular reader will tell you, far outstrip any peak metric Second Life has ever achieved, in recent times with about 600,000 to 900,000 monthly users ( depending how you define a "user"), and a peak concurrency that's never exceeded the mid-five figures. IMVU has become massive in just about every sense:Īnd a peak daily concurrency of 140,000 users.Īnd peak average daily concurrency of 120,000 users. Let me tell you what's happened with IMVU over the last few years and since you last likely thought about it, if ever at all. In a recent chat with New World Notes readers about the future of Second Life, many wondered whatever became of IMVU, the 3D chat-based world that once was seen by some as rival to SL itself - and by others as a low-end version of the metaverse.
0 kommentar(er)
